Kent is passionate about almost all aspects of businesses and brands. He has a very broad understanding of communication and believes that in its clearest and most powerful form it is based on actions rather than words. He also believes that the spark for brand building ideas can be found anywhere within the organizations he works for.

Kent has more than 15 years of agency experience and has served a long list of big brands from a wide range of industries. Before joining Saatchi & Saatchi in November 2010 he worked at Wibroe, Duckert & Partners for 8 years. In 2010 he co-authored and published a book and traveled the world to get a fresh perspective on marketing as well as the finer mechanics and role of modern agencies.