Martin has the strategic responsibility for the work on brands across Saatchi & Saatchi Copenhagen's portfolio.

Before joining the agency in 2008, Martin spent seven years as executive strategic planner in the DDB Group. Based at DDB, he cooperated with agency hot shops such as Bernbach Consulting, Tribal DDB, Rapp Collins and Agitator. After graduating, Martin worked as a planner at Buhl UnLtd (now called We Love People) where he gained broad strategic experience in categories spanning across corporate brands, FMCG (food, beverages, telcos, etc.), luxury brands, media brands, medical and healthcare brands, private labels, service brands (e.g. financial), etc. This has given him a sharp focus for ensuring that all solutions take their point of departure from the right objectives, issues, insights, challenges and organisational ideas.